The Challenge

VOC Dashboard is used by the sales team at the client's end to regularly monitor the feedback from the customers and to make regular business decisions according to the region specified.

Understanding the customers and valuing their feedback is an Integral part of any organizational growth. We designed a system that plays a vital role in valuing the voice of the customers along with conducting an appropriate analysis. We designed and developed a dashboard that could seamlessly analyse the feedback from its customers and represent the insights in a simplified way with compelling UI.

Our Solution

Our researched data helped us discover the most pain points of the users, such as lack of clarity in information, and displaying result after the event, positive and negative feedbacks, happy and non-satisfied customers ratio etc.

We effectively managed to draw data from multiple sources to present the user with an easy view of the metrics that are important to them. These KPIs over time, they can immediately identify changes that might require an intervention or indicate a new opportunity.

By keeping a finger on the pulse of what customers are thinking, feeling, and saying—and funnelling that data into a decision-making tool helped our clients translate information into decisive actions that feed directly into experiences and earn loyal customers for life.

Design process